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2007-03-13
Great Britain | Commercial Property Europe
Great Britain: Two years have gone by since the adoption of the name ‘Sonae Sierra’ – officially presented on the February 28th, 2005 – and this study, carried out with the purpose of evaluating the success of the new brand in terms of new perceptions of the Company and the creation of added value, demonstrates that the re-branding project was not only well accepted by the different audiences, but it also helped the Company to increase its value.
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